Recent reports have even revealed D2C retailers have experienced a sales growth of up to 30% following the COVID-19 crisis. There’s really no sign of the industry slowing down, as D2C has rapidly become a popular, responsive and low-cost option for manufacturers.
Brand Stars
Chipotle Debuts Online Apparel Collection After Digital Sales More Than Tripled In Q2
Using its leftover avocado pits, Chipotle is launching a sustainable line of apparel and accessories made with organic cotton called Chipotle Goods, all profits from which will benefit organizations advancing sustainability in fashion and farming.
Ditch the Crystal Ball and Scenario Plan for Future Success
We can now access data in real-time and use agile-learning tools to adapt and change plans as they happen. Rather than trying to predict the future, smart business leaders use this real-time and historic data to make plausible forecasts about possible futures.
How Should You Respond When An Influencer Goes Rogue on Your Brand?
While brands can structure approval for content or products, they cannot predict or control an Influencer’s overall behavior, both online and offline.
Revenue and Loyalty Can Be Catapulted By Customer Communication Experiences
Over the years banks, retailers, and telecommunications have embraced new technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to enhance their customer communication and, ultimately, customer experience.
How to Market Effectively During Disruption: Spoiler – Context is Everything
With protest movements, a pandemic, and privacy regulations like CCPA kicking into effect – there’s never been a more urgent time to invest in (and defend) brand marketing.
Media Planning Just Went Local
There are several golden rules of advertising but one of the most fundamental is to make sure your message is seen by the right people, in the right place.
The “Four A’s” Needed to Market in Chaotic Times
No brand’s 2020 marketing plans included “create pandemic and recovery back-up strategies.” The “Great Disrupter,” aka COVID-19, derailed every well-crafted strategy and innovative idea.
Data Proof: Why Slashing Marketing Budgets Is A Bad Idea Right Now
There are many things to think about as we not only prepare for a return to business but also face the prospect of a prolonged recession on the near horizon.
COVID Crucible: 10 Reasons OOH Creative Stands Out in Crisis
Around the globe, out of home media stands out in the COVID crisis by making history and helping us fight the threat, stay in touch, mourn those lost, and express thanks to heroes.