As travel restrictions begin to lift, we’ve been talking to marketers from brands including Virgin Atlantic, Eurotunnel, and National Express about how they’ve navigated and harnessed change in the face of adversity – sensitively and creatively.
Brand Stars
Diversification Is Key for Online Brands as Walmart Enters Ad Space
Brands face big challenges now — but also an opportunity to embrace multichannel online selling.
We’re All Direct Brands Now
Turns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S. economy in our effort to “flatten the curve” and save lives.
An Advertising To-Do List for Brands During the Pandemic
What should brands be focussing on specifically at this time? Here are three things all brands should have on their advertising to-do lists during the pandemic.
Ads on Unaligned Content Might Get Attention, But It’s Not the Kind Your Brand Wants
What’s becoming increasingly obvious in the modern marketing landscape, thanks to a growing body of research, is that safety by itself is not enough.
When Message Means More
New Audio Logo Index shows how de-emphasizing standard brand sounds can build customer loyalty.
Why An Employee Value Proposition Really Matters
In a moment of crisis, brands make the world better by delivering consistent treatment across all stakeholders – including employees.
Tik Tok, Tik Tok: Time for Charities to Try the Fastest Growing Social Network
For too long charities have viewed Tik Tok as either a passing fad; only being for kids or only big in China.
Q&A on Covid-19: Brands Who Got It Right and Brands Who Got It Disastrously Wrong
Ingenuity’s CEO Chris Kemp shared some thoughts on brand reactions during the last few months, who has responded well, and some ideas around strategies you can use for yourself.
Brands Rally Behind Blackout Tuesday, Though Some Fall Short
“The Show Must Be Paused” was created “in observance of the long-standing racism and inequality that exists from the boardroom to the boulevard.”