Brand Stars

As we kicked off 2020, the advertising industry was in great shape. A new decade brought exciting new opportunities and campaigns to launch, with high hopes from those that worked within it. Fast forward to today and the outlook for the rest of the year is very different.

In a recent sit down with AW360, Ran shared his thoughts on best DOOH practices to implement, how advertisers, marketers, and ad buyers can keep a pulse on this changing industry impacted by the pandemic and what opportunities remain to be seen or prove beneficial for sustained success.

Dynamics and expectations are changing every day, and it will be a while before we can say with some certainty which actions, campaigns, and messaging were effective – and which were futile. 

As cultural hubs have been especially impacted by the COVID-19 pandemic, digital venues that replicate their real-world counterparts offer a great way to continue connecting with communities online.

For the larger part of the past decade, it’s felt like we’re on the precipice of unprecedented change. Not just as human beings and as a planet, but also as an industry.

As the pandemic takes its toll on live sporting events, fans across the country are eagerly anticipating the return of the beautiful game to their screens.

Online audiences are soaring but Covid-19 keyword-blocking has kept advertisers away from them. Peter Wallace, Managing Director for EMEA at GumGum, outlines how contextual analysis tech can refine the search for safe content.

Personal values form the lens through which consumers view the world. They reflect consumers’ priorities, they guide how decisions, and actions. For all these reasons, an understanding of consumers’ values is critical for savvy marketers.