While there is no blueprint drafted for this crisis, as a sales leader, my priority lies in helping our people manage through this uncertain time so they can be helpful to their families while at the same time keeping our business moving forward.
Brand Stars
TikTok Ads – A New Frontier
As TikTok continues to explore the ways in which brands can advertise and engage with fans, we believe there are several reasons why advertising or delivering content on this platform is something brands should be doing.
Half Of Consumers Approve Of Brands Running Ad Campaigns Not Linked To Coronavirus
Compared to half of the respondents that are okay with brands running “normal” advertising campaigns not linked to the pandemic, about 20 percent expressed disapproval of these campaigns.
Customers Have Changed, Retailers Can Too
These changes can and should be taken into consideration as the world gradually reopens in 2020. We will have to press “play”, but we should plan for a different version of the movie than the one we expected.
Food Delivery Ad Spend Reaches $269 Million During Coronavirus
A Kantar study of food delivery advertising during February 2-April 11 shows ad spend in the category at $269 million, down just over 5 percent compared to the same time frame in 2019. Despite the modest decline, a handful of food delivery brands actually upped their ad spend during coronavirus.
How Brands Can Better Navigate A Highly Charged Political Landscape
In the age of value-motivated boycotts, contagious Twitter rants, and radical transparency, many brands are rightfully fearful to wade into the murky waters of politics. The unfortunate truth, however, is that brands must be prepared to participate in the political conversation.
Brand Communities Are What’s Required Right Now
Many businesses, both small and large, will inevitably fail to emerge from this prolonged deep freeze. While there are purely financial reasons—cash on hand and access to capita—why some will emerge while others remain on ice, there is a less obvious key.
In the Midst of a Crisis – What Role Must a Brand Play?
COVID-19 is showing us firsthand how global matters become local matters, impacting everything from financial markets to local choices on how people do their jobs or how they pack their pantries, and how to live in a community while maintaining social distance from each other.
How Brands Can Communicate with Millennials Effectively During COVID-19
What can brands expect moving forward? Based on the data we collected, here’s some advice for how brands can best communicate with Millennials once we’ve weathered this storm.
Football Needs A New Way to Build Intimacy and Connections For Its Strongest Ambassadors
With matches canceled or played in front of empty stadiums, let’s create digital experiences that sports fans didn’t even know existed