Brand Stars

As adland’s luminaries gather in Cannes, it’s a good time to reflect on the current state of creativity.

The explosion of media access over the last decade has transformed the way in which we consume both entertainment and commercial content.

Millennials this, millennials that.  It’s time to put the spotlight on Generation Z, a demographic who straddle high school to university.

If you look at any bad boss in a movie or—from Bill Lumbergh to Michael Scott—you’ll find they almost all have one thing in common: they’re masters of the useless project.

Everyone’s already talking about Millennials. Congratulations! But what about their younger siblings? Get ready for the new generation of digital natives charging into the marketplace.

As creative leaders we all too often focus on the business itself – what are the profit margins for this year?

Since the dawn of modern civilisation, language and storytelling have shaped our societies. Yet, the creative industries have often been guilty of worshipping the image above all else, leaving copy as the poor relation – our industry’s Cinderella.

One of the most memorable lessons on “brand culture” I ever received didn’t come from an article, or a textbook, or an all-night strategy session. No, it happened very unexpectedly—on a day I stepped into Ralph Lauren’s flagship store on Madison Avenue to find a gift for a friend.

Marketers are creatures of habit. Marketers have an uncanny ability of falling through the same trapdoors time and again.