It wasn’t a regular Saturday. There was no sleeping in, no skipping a shower, no leisurely coffee, and a crossword puzzle. I had a funeral to attend.
Culture Crafters
Virtue Signalling: New Age Philanthropy or Systemic Hypocrisy?
The aim of this article is to highlight the hypocrisy of corporations that stand for social justice but are causing damage to those societies through their business practices.
Undocumented Immigrants and a Shortsighted COVID Brand Strategy
Contact tracers get in touch with people who may have come into contact with Covid-19. In the case of the Spanish speaking US immigrant population, answering questions truthfully may put livelihoods at risk.
The Future of Live Music – Where To Next?
The famous and much-loved British festival season should be in full swing by now but let’s not be completely negative. As an industry known for its energy and enthusiasm, we have no choice but to look forward and start exploring where we can go next.
AWChat: Chris Hirst – CEO at Havas Creative
In today’s Twitter chat, we welcome Chris Hirst, Global CEO at Havas Creative to discuss his book, No Bullsh*t Leadership, and much more! Here’s a recap of the entire chat in case you missed it.
Personalization Leads to Profit as Consumer Behavior Shifts
We’ve all read the reports on how COVID has changed purchasing behavior. Much has been impacted, everything from a greater focus on sustainable living to more shoppers purchasing groceries online, some for the first time, has shaped the way we now shop.
Is your Marketing Pride or PRIDE™?
In the last decade alone, the mainstream has embraced the experiences of queer people. Niche vernacular has given new life to linguistics and can be heard everywhere from a coffee shop to a conference room as a common turn of phrase (yas, queen!).
Time to Manage Subscription Anxiety
On average, before the pandemic, one out of every four consumers canceled at least one subscription within a six-month period. This number of cancellations is set to increase as the financial consequences from the crisis start to filter through.
Bringing Sales Online to Diversify Your Revenue Streams
Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales.
Lessons Agencies Can Learn From Hiring During Lockdown
How do you offer a job to someone you’ve never met face-to-face? Like other agencies who’ve been lucky enough to have roles to fill during the lockdown, over the last few months we’ve faced these questions and had to completely rethink the way we do recruitment.