There’s a silver lining to the restaurant closures: brands have the opportunity to put public health ahead of profits and help their community through acts of altruism.
Culture Crafters
Influencer Marketing in the Time of the Coronavirus
The spread of COVID-19 will continue to profoundly shift consumers’ shopping behavior with long-term repercussions even as the virus’ spread diminishes. More than ever, consumers will turn to social media for content, comfort, and creativity. Let’s talk about Influencer Marketing in the Time of the Coronavirus.
Marketers’ Important Role During the Coronavirus Crisis
Clearly we are in unprecedented and uncertain times. But while we engage in social distancing, it’s more important than ever to stay connected, to take care of each other, to keep a vigilant eye out for anyone in our society who needs help.
Consumer Love in the Time of Coronavirus
It’s hard to keep a positive mindset amidst the forced self-isolation, the disruption of daily work and personal lives, let alone the inability to plan or envision the future (near- and long-term). Here are five examples of how the novel coronavirus may shift our culture.
Get Angry, Be Unreasonable
As George Bernard Shaw once said, “All progress depends on the unreasonable man”.
8 Advertising and Media Titans On Empowering Women to Hold More Leadership Positions
Women leaders at The Telegraph, Creative Equals, Pentland Group, ITV and more share stories from their careers and offer strategies moving forward to help dramatically shift the advertising industry in a different direction.
Why Google Should Continue to Embrace the Publisher Approach to Commerce Content
Amid speculation about the way Google should assess white label solutions, including coupon platforms, the real story has fallen by the wayside.
This Week In Social Media
This week in social media news, TikTok hires a chief information officer to keep watch on data and rolls out new native analytics tools, Facebook pulls out of SXSW and more.
Can a Young, Outspoken, Tattooed Female Really Be a Leader?
I’m here to share my story to help you thrive off those undercutting moments — opening up about what it means to be a young, unconventional female leader in an ever-changing industry.
Tech Tried but Did Not Break Me
This International Women’s Day, it’s important that we discuss the importance of being a woman in the tech industry, and what companies should be doing to further the equality agenda.