Integrated marketing strategies are no longer a futuristic concept – they are essential for marketers to keep up with consumers.
Culture Crafters
Women Shaping Advertising: Justine Armour
Despite knowing what she wanted to do from a very young age, Justine Armour’s ascent to the upper echelons of creativity in New York City was hardly written in the stars.
How the In-Housing Trend Affects Content
It’s becoming clear that there isn’t one cookie cutter approach to creative anymore.
Takeaways From Three NYC Experiential Stores
Shoppers expect in-store experiences that are personalized and innovative, with education, entertainment and social media components as value adds.
Retention: The Next Frontier for Today’s CMO
Customer experience. Customer lifecycle. Customer first. Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords.
A Marketer’s Guide to Livestreaming
Esports is a massive industry, and its growth shows no signs of slowing down. Just this year, esports surpassed $1 billion in revenue globally.
CPG Players Serve Up Digital Media at the Bleeding Edge
The Consumer Packaged Goods vertical is one sector of the marketing ecosystem that could be fairly characterized as being behind the curve when the digital revolution took hold.
Deliver an Exceptional Advertising Experience Through Partners and Simplicity
When interacting with brands and advertising, today’s consumers don’t have the same linear experience that occurred before the rise of digital.
The Mindful Leader: Outbrain Managing Director APAC Andy Burke
AW360 speaks with Outbrain’s Andy Burke about what being mentally healthy means to him.
Subject to Change – Adaptability as a Leadership Trait
As close kin to flexibility and agility, adaptability as a leadership trait speaks to the ability to transform based on changes in the business landscape.