These days the majority of problems that exist between agencies and their clients, the gap between what is needed and what is delivered, can be traced back to one thing – confidence.
Culture Crafters
Celebrating 100 Years of Women’s Suffrage in the UK
Tuesday 6th February marks some 100 years since some British women were guaranteed the right to vote.
Confessions Of An Advertising Student: I Want To Be A Mother And Senior Creative
I want to be a mum. I’m not sure whether that will come as a surprise to anyone reading this. If it shocks you, I’m sorry.
Self-Reflection on the Agency Exodus
When top talent walks out the agency door, it stings. We say it’s the client’s fault. We blame the internet. We say it’s a Millennial thing or a Mom thing or a Big City thing. But the one thing we don’t say is that it’s our thing.
Empowering Women In Tech
With everything going on in the world lately–from #MeToo to the deafening lack of female keynotes at CES, major cultural issues facing women have finally been brought to the forefront.
How to Make Leadership Work for You
One of my favorite ways of looking at leadership diversity comes from a landmark study by the Center for Talent Innovation.
The Humanity of Business Transformation
Today, whether you’re running a small agency or a Fortune 100 company, you are undergoing some kind of business transformation. There’s no way around it.
DigitasLBi Predictions: How to Meet Consumer Needs in 2018 and Beyond
It’s that’s time of year again. The time when industry pundits everywhere try to put their finger on what will make headlines in the year to come.
Women are Living in a Constant State of Contradictions and It’s Not Surprising
In March of this year, I first learned of the “Fearless Girl,” a statue of a little, yet defiant, girl facing Wall Street’s “Charging Bull” statue.
Attention Directors and Agencies: This is How to Get the Most Out of Your Editor
At their core, editors are expert storytellers and problem solvers, and that involves a lot more than just knowing how to use Avid or Premiere Pro.