McDonald’s chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark took the stage at New York’s Town Hall during Advertising Week to discuss the new agency relationship and how a 45-year legacy paved a foundation for the “agency of the future.”
Culture Crafters
What HR Can Learn From Tech’s Iterative Approach To Business
The very best companies don’t just talk about their brand. They live it. It’s pervasive.
Here’s to the #Next50
In 1969 when Byron L. Lewis founded UniWorld Group Incorporated, the country was in the midst of unparalleled change and discord.
The Great Debate: Agencies or Consultancies?
There’s a pervasive stigma that they can’t – that consultants aren’t creative. We’re proving them wrong.
An Independent’s Day
Let’s get something out of the way: I’m not motivated by money.
Future-Proofing the Talent Experience
Do you know if your employees were excited to show up to work today?
You Say Your Clients Are Happy? Prove It!
Eighteen months ago, Andy Parnell, Chief Client Officer of LaneTerralever, felt things weren’t going as well as the agency’s 105 people seemed to think.
AW360Live: Why is Gender Equality Still a Debate?
A panel of industry insiders take a deep dive into how wrestling with gender equality remains a real issue, and one that not only stunts career progression, but impacts the lives of both men and women overall.
Collaboration Validation: The Brand, the Artists and Generation Authentic
Culture is the meme of life, it’s the collective creative conscious and thus the centrepoint for finding out what’s important to millennial audiences today
Traditional PR vs. Digital PR: What You Need to Know
According to the Public Relations Society of America (PRSA), public relations is defined as a strategic communications process that builds mutually beneficial relationships between organizations and their publics.