Culture Crafters

“We are the heroes,” exclaimed Katie Meyler, CEO and Founder of More Than Me, an organization that uses education as a catalyst for transformative social change for girls in Liberia.

Pop culture events and trends present a huge opportunity for your brand to be immersed in real-time conversations with its audience, and enable you to better define and establish the brand’s voice or personality.

In the last year alone, high-profile athletes like Messi, Tom Brady and Maria Sharapova have been thrown into the spotlight for all the wrong reasons.

Business evolves. Just like music or fashion or any other industry, it grows and adapts with time to meet the demands of the economy, marketplace and consumer tastes.

In 2005, Steve Jobs stood in front of a captive audience of students at Stanford University and told them to “Stay hungry. Stay foolish”.

Everywhere you turn, headlines are talking about the value in getting that customer experience right.

While conducting ethnographic research in early 2013 for a digital DIY client, my team came across some interesting findings while interviewing Millennials in their homes. 

Being a global company really conjures up some impressive images in the mind’s eye.

The New Way Will Require New Skills. The rules of marketing were etched in stone long ago.

The dream team is back. With coach Ivan Lendl once again by his side, Andy Murray was crowned Wimbledon champion for the second time this Sunday.