Culture Crafters

Watching this year’s revered and nail-biting tennis tournament kick off once again, I was reminded of the unsung similarities between being a ballboy and my job today – heading up a creative team.

Over 15,000 delegates from 100 countries, hundreds of events, seminars and speakers taking the stage across eight action packed days.

Last week, in the sunny south of France, UK creatives proved they could hold their own among ad land’s biggest and brightest.

Sex sells and it seems that Cannes have been in on the act as well this year. The themes and titles have developed from that of gender issues to one of sex and relationships.

Given the choice between something fun and something not, I’m guessing I know which one you would pick.

As adland’s luminaries gather in Cannes, it’s a good time to reflect on the current state of creativity.

The explosion of media access over the last decade has transformed the way in which we consume both entertainment and commercial content.

Millennials this, millennials that.  It’s time to put the spotlight on Generation Z, a demographic who straddle high school to university.

If you look at any bad boss in a movie or—from Bill Lumbergh to Michael Scott—you’ll find they almost all have one thing in common: they’re masters of the useless project.

Everyone’s already talking about Millennials. Congratulations! But what about their younger siblings? Get ready for the new generation of digital natives charging into the marketplace.