Culture Crafters

As creative leaders we all too often focus on the business itself – what are the profit margins for this year?

Since the dawn of modern civilisation, language and storytelling have shaped our societies. Yet, the creative industries have often been guilty of worshipping the image above all else, leaving copy as the poor relation – our industry’s Cinderella.

One of the most memorable lessons on “brand culture” I ever received didn’t come from an article, or a textbook, or an all-night strategy session. No, it happened very unexpectedly—on a day I stepped into Ralph Lauren’s flagship store on Madison Avenue to find a gift for a friend.

Marketers are creatures of habit. Marketers have an uncanny ability of falling through the same trapdoors time and again.

If you’ve just landed a new job, congratulations!

Empowering women and minorities to thrive and have a voice in today’s business environment is a top-of-mind objective for many organizations today.

Advertising Week Europe saw a diverse meeting of minds and opinions in sessions exploring subjects of real importance to the media and advertising industries.

In today’s age of digital, priorities are changing. Whereas in the past it used to be just consumer wallets, today brands are vying for consumers’ most important commodity – their time – and keeping them engaged.

In the past years, digital creative work from Amsterdam has been on a winning streak at the many international award shows – every year its award-share increases.

AirBNB, Uber and Upwork are part of the Uberisation movement that is revolutionising the world of employment.