Culture Crafters

As a Brit in America, I’ve been intrigued by the current debate about transgender rights in certain American states like North Carolina.

The lawsuit against Gustavo Martinez has brought much needed attention to the sexism and racism that runs rampant in our industry.

How do cause marketers engage consumers in a cluttered landscape of media options and messages?

The GDPR is a new piece of EU legislation that has been working its way through EU parliament for the last two years.

It was 2 a.m. I was sitting in the creative breakout area for yet another night, on yet another pitch, trying to crack the next ‘big idea’.

The economist’s argument in favour would be that sugary drinks, like many consumer goods, have negative externalities and ought to be taxed accordingly.

The fact that yesterday (April 12th) was the day when women’s earnings finally caught up with men’s 2015 pay makes it clear that we still have a glaring gender incongruence to overcome in our workplaces.

As the marketing world embraces innovation as a cornerstone of the future, it is becoming common for agencies and brands to work hand-in-hand with entrepreneurial start-ups.

It’s been a busy few months in merger circles.