In order to reach audiences with something stronger than a numerical probability, advertisers are going to have to look for entirely new ways to connect with individual consumers.
Culture Crafters
Listen Up: Mental Health is the New Wealth
This past year has forced me as a founder and CEO to redefine several constructs I used to regard as dogma. Take the concept of wealth: in the traditional sense, wealth is an abundance of money or earthly possessions.
The Pandemic, One Year Later: 5 Takeaways on Shifting Consumer Sentiments
The past 12 months have been a personal and professional rollercoaster for all Americans, and brands have been doing their best to ride the ups and downs with them.
5 Ways Your Brand Can Champion Diversity, Equity, and Inclusion Beyond Black History Month
With such a fine line between authenticity and performative activism, how can we help ensure brands approach these important conversations in a way that moves the needle forward, not only for business success but for the progression of the movement?
Women In Leadership: Redefining The Language Of Success
Last year, on International Women’s Day 2020, a female-led team at AnalogFolk launched BigUp.AI – a digital language tool that gives women the confidence to get ahead in their career by helping them express their strengths with impact instead of downplaying them.
The Changing Face of Travel & What that Means For Marketers
I believe there are five trends that have either emerged or will continue to emerge as we move into the post-COVID era which can inform how we craft content and target advertising, designed to engage potential guests.
Reports Of TV’s Death Have Been Greatly Exaggerated
A balanced media mix will always be important to advertising. But driving business growth relies on facts you can trust, and our research underlines just how powerful TV continues to be.
Black History Month Is Not an Activation
In years past, diversity, equity and inclusion were causally applied in the experiential marketing industry. The social events of 2020, however, have created a spirit of intentionality.
Video, Meet the New Audio Star: Clubhouse
Clubhouse, a new invite-only “drop-in audio chat” app available on iOS, is gaining momentum. Launched in March 2020, Clubhouse is the latest platform making brand marketers take notice of the power of audio as a communication channel.
3 Ways to Adopt the New “Always On” Approach to Cultural Marketing
It’s Black History Month and the traditional time for brands to roll out their marketing efforts and key into the demographic around this space.