Culture Crafters

As we approach 2021 with little confidence in things returning to normal any time soon, is it time for brands to help add some much-needed friction back into people’s lives?

2020 was a year of challenges, but also, a year of learnings… sometimes the hard way. Suddenly, everything in our agencies changed, and we had to learn how to communicate, brainstorm, chat, present, produce… everything we used to do, but we had to learn how to do in a completely different way, and from a distance—remotely.

Right now the economy is pretty much shattered, the weather is appalling and we’re all high-security imprisoned in our homes. What’s to look forward to?

Below is a ‘how-to guide’ of practical tips to reduce experiential’s environmental impact. Whether you decide to implement them all or begin with just a few, every step taken is a valuable one. 

Screen time can trigger migraines and tension-based headaches. Dr. Charisse Litchman explains how to stop them before they start.

What if instead of creating the content for consumers, we start creating it with them?  Now, there’s food for thought…

The benefits of collaboration have been lauded across the business community. From American Express to McKinsey, the collaboration presents opportunities for operational and financial efficiencies regardless of the industry. Collaboration comes in many forms and for the purposes of this discussion, we are going to focus on the benefits of collaborative marketing.

While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.

They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.

The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.