Techtelligence

The poster child of Artificial Intelligence (AI) is the self-driving car. Uber, Google, and others are pouring billions to get them to work, but this doesn’t mean AI is beyond the reach of ordinary businesses.

Contextualization technology will only become more important as brands seek to keep their reputations intact, argues GumGum’s UK Commercial Director, Peter Wallace.

With augmented reality, “brand in the hand” has reached a new level of engagement and personalization.

The Interactive Advertising Bureau (IAB) recently released an updated version of its Native Advertising Handbook. We speak to Australia Technology Lead Jonas Jaanimagi to understand what’s happened with native in the last three years.

With the exception of a few bad actors — here’ looking at you, Cambridge Analytica — the digital ad tech industry plays by the rules that govern the protection of PII data.

The 2020’s may unlock what we’ve dreamed of in science fiction since the turn of the 20th Century.

Natalie Cramp, CEO of data science and digital marketing company Profusion, lifts the veil on some of the buzzwords that marketers are increasingly encountering in their jobs.

The connection of physical objects with virtual information will offer new innovative applications in the future. Here are some of the most exciting use cases of touchscreen object recognition for interactive displays, tables, and video walls.

Big Box stores have an inherent advantage in advertising: their prominent location in prime real estate. The very act of passing one on the way to work is a reminder that they exist, and, conveniently offer everything we may need at any given time.