The digital paradigm is rapidly restructuring the entire business model of the media industry. The end-users are no longer driven by content.
Techtelligence
Creativity Back on Top: Why Creative Data Will Dominate This Decade
Despite the ‘data boom’ that spread like wildfire during the last decade, the creative side of marketing has remained relatively untouched by the industry’s fascination with data-driven practices.
Can We Save the Open Web?
The AdTech world is wrapping up a challenging decade. Love them or hate them, the duopoly has done a fantastic job attracting advertiser dollars over the past 10 years.
Drawing a Straight Line Between Machine Learning and Customer Acquisition
If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon.
Contextual Targeting Is Leagues Beyond its Legacy, Here’s Why
There’s good reason why we’re leaning so heavily into context; it provides many of the benefits of PII based audience tactics without any of the intrusive and creepy aftertaste. I will, however, say that the future will look a lot different than its past.
Deep Learning Models and Emotion-Based Advertising
The concept of creating an emotional bond still holds true today, but with the rise of digital, the way brands reach consumers has been refined, opening the door for new tools and approaches.
The Rest of the World Has Finally Caught up With Data Privacy Day
Monday, January 28 marks the 13th celebration of Data Privacy Day in the U.S., and for the first time in the history of the holiday, it feels like a genuine celebration of data privacy; not just an attempt to bring attention to the issue.
Delta’s ‘Parallel Reality’ Experiment Could Change the Face of Marketing
Buzz surrounding personalization was ever-present at CES 2020 in Las Vegas this January, spanning health and wellness and home tech to entertainment and marketing.
Q&A: Nexus Studios Co-Founder Explains Enhanced Locations
AW360 spoke with Chris O’Reilly, Co-Founder of Nexus Studios about the evolution of augmented reality. He introduces the term, “Enhanced Locations,” a term coined by Nexus, and describes how they are the next creative step in marketing, made possible by AR technology.
Emerging Tech in 2020: As IoT Grows, So Do Security Concerns
With the new form of tech integration into almost every facet of consumers’ lives, it’s important, now more than ever, that we understand the impact of IoT, and why consumers’ security and data must be at the forefront of all the IoT ventures.