The speed at which technology is evolving may well be faster than our ability to pivot job functions. If you aren’t thinking about how it may impact your field, do your research now or run the risk of being jobless in a few years’ time.
Techtelligence
Machine Learning Fundamentals: Where to Begin When You Want to Influence Customer Journeys
It’s an exciting time for Machine Learning (ML), in particular. Knowledge of ML has been growing over recent years, but now we finally have both the scale of data and the ability to put it into use.
Podcast Ads Have More Pull Than Marketers Think
As podcast usage continues to rise, it’s important for marketers to know who they’re speaking to when advertising on podcasts. Here we’re breaking down the preferences of these super listeners and how podcasts influence these consumers’ buying behavior, according to the study’s findings.
Creatives and Technologists: Perfect Partners or Odd Bedfellows?
While creatives strive for ideas that enrich and captivate our lives, the perception is that those more focused on the ‘techy’ side of marketing, concentrate on data, performance, and results.
Neuromarketing: Unveiling What You Had No Idea About
The field of neuromarketing may be relatively new, but the promise it holds in predicting the most unpredictable of behaviors – human rationality – shines a fascinating light on the future of reaching consumers.
3 Ways Marketers Can Improve the On-Site Customer Experience by Innovating Interactive Digital Touchscreens
Why an App-Driven Content Approach Will Become the Major 2020 Trend to Engage On-Location Customers in Real-Time Across Retail, Conferences, Events, and More.
How The Right CRM Can Turn Small Business Saturday Traffic into Future Sales
The holidays are just around the corner and for many small or midsized businesses (SMBs) that means the potential for big sales.
The Data Anomaly Effect: Finding Errors and Opportunities in Data Haystacks
Automated data discovery technology now exists to take over the tedious task of manual data analysis and identify hidden trends.
Your E-Commerce Website: The Pros and Cons
There are many different options to sell products online, from building your own e-commerce site as an entrepreneur to using an online marketplace.
Using AI to Turn Customer Communication Into Personalized Experiences
When hearing the words artificial intelligence, some people tend to worry about losing their jobs to robots. Rather than focusing on the negatives, it’s better to learn more about how AI can supplement and enhance human endeavors.