From the likes of Google Assistant booking hair appointments for customers, to cashier-less grocery stores in the form of Amazon Go, tech is evolving and mimicking human traits more than ever.
Techtelligence
The Full Picture: USA Today Network’s Immersive Video Strategy
More and more companies are embracing VR to connect with people on a deeper level.
How AI Inspires Intelligent Brand Experiences to Drive Choice
When you really think about it, how many times a day do you make a decision?
Three Mic-Drop Answers for Cannes
Groggy from the MMMM-party from the night before, you sip the first Dom of the morning and lounge on a yacht that belongs to some random agency.
How AI Can Prove the Value of Influencer Marketing
In a few short years, influencer marketing has gone from a peripheral channel within the marketing mix to one of the key drivers of growth in digital advertising today.
An Investment in Creativity: What the UK’s £1 Billion AI Investment Will Mean for Marketers
In the last nine years, the UK’s spend on marketing has made the steady climb to £8.44 billion.
Computers are Useless, They Only Give You Answers
David ‘Shingy’ Shing’s unique ability has led to an enviable career that sees him travelling the globe to predict what’s next.
Conversations in Creative Tech: What I Learned From Journalism
Creative technology and the way we use it has evolved. In fact, messaging tech has been shifting and shaping the world of brand experience at a rate that can seem dizzying to keep up with.
Using a Samsung Smartphone to Discover Mexico
After opening remarks, the AWAsia audience was treated to two sides of the same campaign – a cross-promotional work of creative genius from smartphone giant Samsung and the Mexico Country Brand.
AI – Hype or Hope?
There’s a lot of buzz around AI; seemingly out of nowhere, every software platform and tech company has its own AI capabilities.