Techtelligence

The New Playbook on Creativity

Barry Wacksman, of R/GA, asks the Advertising Week audience to consider, “Where to be creative?”

Welcome to the Mobile Revolution – Putting Mobile First

Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.

Resistance Is Futile: The Rise of the Chatbot

The proliferation of virtual assistants such as the Google Home and Amazon Alexa devices have made chatbots one of the recent, vogue marketing trends.

Messenger Marketing: The Next Frontier for Business Growth

A perfect storm of market forces is leading to the emergence of messenger marketing as the next big frontier for business growth.

A Marketers Guide to Google Assistant

For the last fifty years, CES (Consumer Electronics Show) has been the annual spot for tech brands to show off their newest and most exciting developments. This year, there was one phrase that took the convention by storm: “Hey Google”.

Navigating the Risky Paradox of Brand AI

In fact, backed by 4.6 billion data points, our Group XP Experience Index ranked the world’s biggest brands according to the quality of their experience, finally proving what we all knew to be true: brands that invest in experience outperform the market by over 50%.