Techtelligence

Without realizing it, we’re interacting with “thinking” machines on an unprecedented level and in forms we had only imagined before.

In our study, Embracing the Machines: AI’s Collision With Commerce, we explored shoppers’ awareness, acceptance, and perceptions of AI today and how they felt these things would change over time.

Advertising Week today announced it will be expanding its industry-first technology experience across all 2018 and future global markets including New York, London, Mexico City, Sydney and Tokyo.

When the 3D TV revolution ended at the start of 2017, some pundits, who’ve long predicted the death of TV itself, were convinced this was the final death knell.

Take your pick. Is virtual reality the groundbreaking technology of tomorrow or a marketing antic that’s already old news?

There are some predictable retail traditions we can all bank on this time of year — competing sales, wall-to-wall marketing noise, and gimmicky promotions.

As we head into 2018, it’s more important than ever to understand how consumers are interacting with existing and emerging technologies to better suit their needs.

Once relegated to pulp fiction and sci-fi movies, AI has become the mainstay of the tech industry, creating jobs – while conversely, feeding the fear that they are taking them.

As 360° video and other immersive video technologies grow and become mainstream, more brands will see the potential to create deeper brand stories.

Blade Runner returned to the big screen last month and with it came a new generation of artificial humans – or replicants – more obedient and long-lasting than their predecessors, but still hard to distinguish from their creators.