Focus on Relevant New Technologies, Start-Ups and Innovations for Marketers
Advertising Week, the premier event for advertising, creative, marketing, media, and technology professionals, today announced it will be expanding its industry-first technology experience across all 2018 and future global markets including New York, London, Mexico City, Sydney and Tokyo.
The experience is curated by the Advertising Week team and VentureFuel, Inc., an innovation resource for Global 2000 corporations seeking new ways to evolve their businesses through partnerships with emerging technologies and hot startups.
First introduced in Times Square at Advertising Week New York in 2017, the experience showcased the very latest in blockchain, robotics, haptics, holograms, AI, VR & AR, and other emerging technologies geared towards the marketing community. Going forward, Delegates will benefit from contextualized tours with industry experts to understand the technologies and how they can solve business challenges. In each market, the experience will also include a startup competition and conversations with VCs on the future of technology.
“Tech-driven innovation continues to accelerate in every corner of the globe and each new idea and technology represents an opportunity or a potential disruption for every existing company,” said Mari Kim Novak, President of Advertising Week. “Unlike a traditional tradeshow where much of what is on the floor misses the target audience, we want to show marketing professionals of all levels what is next, and help them make sense of how it can be used to drive transformational growth.”
Advertising Week and Venture Fuel will curate the most relevant, viable technology companies from a global pool of startups, adding clarity and relevance to a process that brands and agencies have long found cumbersome.
“We exist to help brands gain access to emerging businesses that can help solve modern problems,” said Fred Schonenberg, Founder & CEO, VentureFuel, Inc. “The fact that this experience will not only expose their attendees to what is next, but give each person curated, actionable steps to drive real business results – it’s something no other conference can offer – and we are thrilled to be able to work them to bring this around the world.”
Startups interested in being considered for the Tech Experience can sign-up here.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than one million participants from around the world to New York City, London and Tokyo for a weeklong hybrid of thought leadership seminars and unique evening events. 2017 marks the 14th edition of Advertising Week in New York City. In 2013, Advertising Week global organizer Stillwell Partners launched Advertising Week Europe and in 2016 launched Advertising Week Asia in Tokyo. Coming in 2018, Advertising Week will expand to Mexico City, Mexico; Sydney, Australia; and Cape Town, South Africa. Beyond education, engagement, enlightenment and entertainment, the global mission of The Week is to inspire young people to join the craft, to focus on the social impacts of advertising, assemble the world’s best and brightest to foster dialogue on the most pressing and interesting issues facing the industry, and to shine a light on the business and economic influence of the advertising, media and marketing industries.
VentureFuel, Inc. is the innovation resource for leading corporations around the world. Through their Global Innovation Network of founders, investors, research labs, incubators and Visionary scout network they are able to source the best of new technologies and innovations to solve specific corporate challenges and drive real business results. Learn more at venturefuel.net