Blockchain could replace all the nastiness that comes with untrusting third-party intermediaries and replace it with an insurmountable trust machine.
Techtelligence
Brands Shouldn’t Try to Disrupt People’s Days
Digital advertising often gets it wrong. So wrong, in fact, that by next year it is predicted that 30 per cent of advertising content will be blocked.
The 3 Pillars of Conversational Marketing
Once the customer opts in, it’s time to start the messaging process. Brands should strive to add value right away to make a good first impression.
AI is Giving Us Back What We Value Most – Time
The enterprises of today need to seriously consider AI, to save customers, money and most importantly, time.
How to Design AI for Human Emotion
We are entering an AI-centred age, characterised by intelligent applications and smart digital products. Even though it’s an exhilarating time filled with new possibilities, AI also poses its own challenges.
The Future Is Already Here. It Just Hasn’t Scaled Yet
Young hungry startups are openly eating the lunch of bigger established companies. But, somehow the imperative to change feels less urgent than in days past. Why is this?
The OneSpot to Find What’s Next
Advertising Week launched its inaugural startup competition with an all-star group of judges from the investment, agency and brand world to insure the new companies were judged on their ability to make a real impact.
New Tech, New X? How to Create Next-Gen Experiences That Put People First
Using AI or other technologies to gather content and present it in more relevant ways, ways that connect with customers, remains the paramount challenge.
Beyond the Blue Bar: The State of Location-Based Marketing for Advertisers
One data-driven moment at a time, this is how you win in the location-data space … you don’t need a blue bar to tell you that.
Advertising Week: A VR Perspective
While the market for VR is being explored and a truly mainstream audience grows, 360º video can provide a solution.