Last week, at one of the biggest experiential industry conferences of the year, you couldn’t turn a corner without being faced by VR in some form – a vendor sales pitch, an agency case study or live brand experience.
Techtelligence
The Next-Generation of Virtual Reality for Brands and Marketing
If we gauge virtual reality’s mass-market impact by what’s happened since the launch of Oculus Rift, in 2016, then by that measure we’re at the start of year two in its history.
Happy Birthday Oculus
It’s been just over a year since the Oculus Rift was released to consumers and it’s time to take a look back and re-evaluate. Has VR technology lived up to the hype?
Rise of the Machines – The Next Big Revolution in Tech
Machine Learning’s potential to reveal hidden information in data is amazing and it’s already a part of our daily lives. However, as MediaMonks’ Technical Director Michiel Brinkers reflects in this post, its possibilities are still largely unexplored.
VR is Not Long for This World
Following every cool new trend comes the expectation that it’s going to go “mainstream.” Artificial intelligence threatens to replace jobs, social media takes up 30% of time spent online, and more than half of U.S. households connected to the internet now subscribe to at least one streaming video service.
Headset, Ready, Go! VR is Here—Time for Brands to Catch Up
As a creative technologist at a digital agency, I have a lot of tech-related conversations with brand marketers. These days, a number of conversations turn to the topic of VR
Beyond the Scrum: 3 Lessons in Ad Tech I Learned from Playing Rugby
As a former rugby player, I never imagined the sport’s terminology would follow me into my professional career.
Happy Birthday Virtual Reality
Late last month, Oculus Rift, the virtual reality (VR) headset made by Oculus VR (and owned by Facebook) celebrated its first official birthday.
Messaging Wars: Intelligence is King
It’s hard to believe that it was just over 10 years ago that the smartphone emerged as the technology of choice – revolutionizing how we get around, consume media, acquire information, among many other facets of life.
A Farewell to Ads: The New Generation of Mobile Advertising Will Come Through Tools and Services
Facebook recently began experimenting with advertising in its Messenger app, which has been received with a lukewarm response. Installations of adblockers for mobile phones has risen steadily.