Techtelligence

2017 is set to be the year that agencies fully integrate AI into how they target, plan and deliver media for clients along each step of the consumer journey.

We travelled from the UNLV Robotics Lab to multiple Innovation Cocktails to VC demo-days, deeply imbedding ourselves at Eureka Park where the hottest new startups showcase “what’s next.”

Every year at CES, there always seems to be one particular theme that weaves its way through every booth, regardless of industry or sector. This year, the most prolific technology – more prolific than any that I have ever seen at CES — was artificial intelligence.

Performance. It’s the thing that has historically made (and continues to make) Millennials salivate. More seamless user experiences, faster access, lighter devices, longer battery lives and smarter, more personalized interfaces.  CES 2017 delivered these in spades.

Judging from this year’s Consumer Electronics Show, mobility has supplanted that long-standing automaker race to get from zero to 60 in record time.

After wandering among thousands of exhibitor booths, sampling the brain fruit of so many ambitious tech entrepreneurs, undeniable patterns emerge.

When brand marketers first turned up in Vegas in January in force (about 10 years ago), they were motivated by fear of missing the next big thing after a slow early response to the rise of digital technologies.

Last year, CES 2016 offered hopes and promises of a year ahead where everyone and their Grandmother would be strapping on a VR headset for their first transformative experience.

At this year’s Consumer Electronics Show (CES), dozens of companies selling all kinds of products and services are touting their use of Artificial Intelligence (AI).