Techtelligence

As marketers, if you had a penny for every time you’ve heard someone say “this will be the year of mobile”, you’d be counting your pounds by now.

Advertising Week Europe 2016 is descending upon London this week and it promises to be a congregation of the brightest minds across the advertising spectrum, fuelling great conversation, experimentation and innovation.

With brands increasingly interested in developing more dynamic, on-going conversations with their audiences, it has become critical for the production industry to develop new technologies within their storytelling process.

For AWEurope this year, we’ve done some work surrounding predictions for the boardroom considering those trends that you should be pitching to your CEO for the next 5 years.

Your body? Yes, your body. Your body is the interface brands covet in their desire to bond ever closer and get access to today’s gold dust, your data.

For the CEO of Dentsu Aegis Network UK and Ireland, 2016 will be a pivot year. “It’s not ‘just advertising’ anymore – we’re in a new era of creativity, in a new economy that is digital,” said Tracy De Groose.

We’ve been hearing it for months – 2016 is going to be the year of VR. And with the release of three consumer headsets in the first half of the year, they just might be right.