As more consumers turn their attention to AVOD to watch the content they most want, brands have never had a better opportunity to get their messages to where audiences are most engaged.
Techtelligence
Best Practice Concepts For The Modern TV Viewing Environment
As we entered 2020, there were dozens of ways to consume the same content across devices, platforms and services. Now, media companies are far from prepared for the speed at which this change has accelerated.
5 Rules for Mobile Marketing in the ‘New Normal’
As we enter the ‘new normal’, it is the brands that can adapt and evolve accordingly that will resonate with their audiences and open new possibilities for growth.
Don’t Call It A Comeback: Why SMS Marketing Is Built for the Pandemic and Beyond
With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.
Fake Reviews: Protecting Customers Is Key to Building Trust
As customers are embracing online retail more than ever, they are also looking to other customers for guidance on their purchase decisions. Online reviews play an important role when it comes to informing brand trust.
Ok Computer? How Could Covid-19 Reshape Consumer Opinions of AI
If and when the pandemic recedes or is beaten, the ‘new normal’ that is described by politicians, business leaders and senior officials the world over may be led by AI in ways we couldn’t even contemplate just a few short months ago.
5G Set to Take Video Streaming to the Next Level Says PubMatic’s VP of Video
We spoke to Jonas on the eve of Advertising Week’s inaugural virtual event for the Asia-Pacific region about the impact of Covid-19, PubMatic’s positioning in the market and more. #AWJAPAC
Declaring War On ‘Brand Safety’ Misinformation
We need to declare war on misinformation. And I’m not talking about bogus Covid-19 cures. I’m talking about “Brand Safety” – and what seems to be an insidious, concerted effort among vendors to pull the wool over CMOs eyes.
Humble Bundle Announces A $1 Million Annual Fund For Black Game Developers
The wonderful people over at Humble Bundle have put together the Black Game Developer Fund, an annual $1 million fund meant to empower and unite communities through gaming.
Account Based Marketing Can Deliver Results If Used As Part of This Framework
There is no clear end in sight to these times because there won’t necessarily be an end. Businesses across verticals need to best prepare themselves now to excel in a post-pandemic era.