Speaking with Beet.TV during Advertising Week, GroupM president Gonzalo del Fa says the goal of the initiative was to re-engineer the conversation around multicultural advertising in the US.
AlphaGo is the first computer program to defeat a professional human Go player, the first to defeat a Go world champion, and is arguably the strongest Go player in history.
Pluto TV’s OTT streaming service is free but ad-supported, and chief revenue officer Rich Calacci believes that as long as those ads are properly targeted at the right audience, viewers won’t mind.
Around the industry, the challenge of figuring out audience members’ identities has become a leading imperative.
Nielsen is gearing up to plug video brand safety features in to its Digital Ad Ratings, after investing to acquire a minority stake in OpenSlate this month.
Purpose-driven marketing is often treated as an empty buzzword. Dentsu wants to change that.
In a conversation with BeetTV at Advertising Week, Hawes explained the need for brands and agencies to integrate first-party and third-party data to get a 360-degree view of customers and their preferences.
In this video interview with Beet.TV, Quora chief revenue officer Arnie Gullov-Singh says: “It’s still very early, but we’re very happy with the results so far.”
In this video interview with Beet.TV, Emodo data solutions VP Jake Moscowitz explains how Emodo’s pre-id algorithm algorithm uses AI to provide ad buyers a subsset of only the inventory deemed most likely to be effective for particular audiences.
GSTV, formerly Gas Station TV, has a valuable piece of customer insight to share with brands. When people fill up their tanks, they tend to spend more money overall that same day, making them a prime audience for advertisements and content.