“It’s designed to be watched live, it draws great audiences. It’s not designed to be viewed on demand,” says Dan Callahan, Fox’s vp of audience and automated sales, speaking to Beet.TV during an interview at Advertising Week. “Live only happens once and we’re excited about that.”
Speaking with Beet.TV during Advertising Week, GroupM president Gonzalo del Fa says the goal of the initiative was to re-engineer the conversation around multicultural advertising in the US.
The key to Pluto TV’s value proposition lies with its 18 million monthly viewers who spend 185 minutes per session. These are cord cutters and cord nevers, says Harold Morganstern, svp and head of national sales at Pluto TV, and the service is able to give clients access to these customers that they might not otherwise be able to reach.
AlphaGo is the first computer program to defeat a professional human Go player, the first to defeat a Go world champion, and is arguably the strongest Go player in history.
Pluto TV’s OTT streaming service is free but ad-supported, and chief revenue officer Rich Calacci believes that as long as those ads are properly targeted at the right audience, viewers won’t mind.
Around the industry, the challenge of figuring out audience members’ identities has become a leading imperative.
Having acquired Cadence 13, a podcast network, and Pineapple Studios, which specializes in both original and branded content, Entercom is riding the “renaissance in the audio space,” according to Ken Lagana, evp of digital sales and strategy at Entercom.
Nielsen is gearing up to plug video brand safety features in to its Digital Ad Ratings, after investing to acquire a minority stake in OpenSlate this month.
Speaking with Beet.TV in this video interview, the owner of a software platform powering supply-and-demand advertising data for media companies observes a shift.
Purpose-driven marketing is often treated as an empty buzzword. Dentsu wants to change that.