Fox’s Callahan: OpenAP Will Add Value For All Participating Parties

“It’s designed to be watched live, it draws great audiences. It’s not designed to be viewed on demand,” says Dan Callahan, Fox’s vp of audience and automated sales, speaking to Beet.TV during an interview at Advertising Week. “Live only happens once and we’re excited about that.”

Streaming Is in the Age of Acceleration: Pluto TV’s Morganstern

The key to Pluto TV’s value proposition lies with its 18 million monthly viewers who spend 185 minutes per session. These are cord cutters and cord nevers, says Harold Morganstern, svp and head of national sales at Pluto TV, and the service is able to give clients access to these customers that they might not otherwise be able to reach.