Answers Can Be Ads: Quora’s Gullov-Singh

In this video interview with Beet.TV, Quora chief revenue officer Arnie Gullov-Singh says: “It’s still very early, but we’re very happy with the results so far.”

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Our Environment Is Naturally Data Rich: GSTV’s McCaffrey

GSTV, formerly Gas Station TV, has a valuable piece of customer insight to share with brands. When people fill up their tanks, they tend to spend more money overall that same day, making them a prime audience for advertisements and content.

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Cardlytics Banks On Purchase Data To Measure Ads

In this video interview with Beet.TV, Carlytics chief marketing officer Dani Cushion says one way of describing the company is “a native ad platform built within banks’ digital channels” – a way for banks to power cashback offers to their own customers. But that’s not the whole story.

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Ad-Supported Content on OTT Is TV Done Better: Vudu’s Blanksteen

According to Vudu vp Scott Blanksteen, it’s what brings “power to the platform.” Shopper marketing data from Walmart – which includes customer purchasing and behavior data around habits like who buys Coke and who shops for a certain brand of razor – is layered on top of Vudu’s other data practices, including content targeting by demographic and integrations with third-party data providers to create audience segments.

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The Tipping Point Has Happened for Linear TV: Tubi’s Rotblat

Mark Rotblat, chief revenue officer of the free, ad-supported movie and TV streaming platform, told BeetTV during Advertising Week that the streaming wars help Tubi “greatly.” As more platforms launch, like Apple’s streaming network and NBC’s Peacock, more people will cut the cord, argues Rotblat.

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