Cardlytics Banks On Purchase Data To Measure Ads

In this video interview with Beet.TV, Carlytics chief marketing officer Dani Cushion says one way of describing the company is “a native ad platform built within banks’ digital channels” – a way for banks to power cashback offers to their own customers. But that’s not the whole story.

Ad-Supported Content on OTT Is TV Done Better: Vudu’s Blanksteen

According to Vudu vp Scott Blanksteen, it’s what brings “power to the platform.” Shopper marketing data from Walmart – which includes customer purchasing and behavior data around habits like who buys Coke and who shops for a certain brand of razor – is layered on top of Vudu’s other data practices, including content targeting by demographic and integrations with third-party data providers to create audience segments.