Videos

Bradley Hoos, Chief Growth Officer at The Outloud Group

Bradley Hoos, Chief Growth Officer at The Outloud Group, talk about D2C brands and how they work with influencer marketing.

Attribution Is Still a Work in Progress: Epsilon’s Hawes

In a conversation with BeetTV at Advertising Week, Hawes explained the need for brands and agencies to integrate first-party and third-party data to get a 360-degree view of customers and their preferences.

Answers Can Be Ads: Quora’s Gullov-Singh

In this video interview with Beet.TV, Quora chief revenue officer Arnie Gullov-Singh says: “It’s still very early, but we’re very happy with the results so far.”

Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moscowitz

In this video interview with Beet.TV, Emodo data solutions VP Jake Moscowitz explains how Emodo’s pre-id algorithm algorithm uses AI to provide ad buyers a subsset of only the inventory deemed most likely to be effective for particular audiences.

Our Environment Is Naturally Data Rich: GSTV’s McCaffrey

GSTV, formerly Gas Station TV, has a valuable piece of customer insight to share with brands. When people fill up their tanks, they tend to spend more money overall that same day, making them a prime audience for advertisements and content.

Cardlytics Banks On Purchase Data To Measure Ads

In this video interview with Beet.TV, Carlytics chief marketing officer Dani Cushion says one way of describing the company is “a native ad platform built within banks’ digital channels” – a way for banks to power cashback offers to their own customers. But that’s not the whole story.

Ad-Supported Content on OTT Is TV Done Better: Vudu’s Blanksteen

According to Vudu vp Scott Blanksteen, it’s what brings “power to the platform.” Shopper marketing data from Walmart – which includes customer purchasing and behavior data around habits like who buys Coke and who shops for a certain brand of razor – is layered on top of Vudu’s other data practices, including content targeting by demographic and integrations with third-party data providers to create audience segments.