In a conversation with BeetTV at Advertising Week, Hawes explained the need for brands and agencies to integrate first-party and third-party data to get a 360-degree view of customers and their preferences.
In this video interview with Beet.TV, Quora chief revenue officer Arnie Gullov-Singh says: “It’s still very early, but we’re very happy with the results so far.”
In this video interview with Beet.TV, Emodo data solutions VP Jake Moscowitz explains how Emodo’s pre-id algorithm algorithm uses AI to provide ad buyers a subsset of only the inventory deemed most likely to be effective for particular audiences.
GSTV, formerly Gas Station TV, has a valuable piece of customer insight to share with brands. When people fill up their tanks, they tend to spend more money overall that same day, making them a prime audience for advertisements and content.
In this video interview with Beet.TV, Carlytics chief marketing officer Dani Cushion says one way of describing the company is “a native ad platform built within banks’ digital channels” – a way for banks to power cashback offers to their own customers. But that’s not the whole story.
According to Vudu vp Scott Blanksteen, it’s what brings “power to the platform.” Shopper marketing data from Walmart – which includes customer purchasing and behavior data around habits like who buys Coke and who shops for a certain brand of razor – is layered on top of Vudu’s other data practices, including content targeting by demographic and integrations with third-party data providers to create audience segments.
“A lot of players in the digital publisher space have been offering measurement to their advertiser community as an add-on to … their service,” the EVP of US analytics at media measurement house Nielsen tells Beet.TV in this video interview.
For an overview of the new alliance, we spoke with Tal Chalozin, co-founder and CTO of Innovid.
Over the last 10 years, advanced digital ad buyers have used off-the-shelf sources of data about individuals in order to better target their ads.
Mark Rotblat, chief revenue officer of the free, ad-supported movie and TV streaming platform, told BeetTV during Advertising Week that the streaming wars help Tubi “greatly.” As more platforms launch, like Apple’s streaming network and NBC’s Peacock, more people will cut the cord, argues Rotblat.