In this video interview with Beet.TV, Deloitte Digita’s Todd Paris describes how deterministic and probablistic marketing techniques will be “married together” with emerging predictive techniques, to support business functions that go beyond advertising.
Integrated Ad Science, a maker of ad fraud detection software, says it is gearing up to launch a product for connected TVs by Q1 2020. But Mike Fisher, the VP of advanced TV at online ad platform MediaMath, says the problem isn’t necessarily a problem… if you buy from the right places.
Podcast listenership has exploded – Acast COO and president Oskar Serrander says that 90 million Americans listen to podcasts every month – and brands are starting to ride the wave.
A few years after the technology began its surge, artificial intelligence continues being talked about in advertising and marketing circles.But, beyond the abstract, understanding for how AI can help real use cases tends to remain spartan.
Publishers have an identity problem. Index Exchange is seeking to solve it through a partnership with Target’s Roundel.
Recorded at Advertising Week New York 2019 with Beet. TV.
Verizon Media’s data strategy is built on customer trust. The company, which owns media titles including Yahoo News, Yahoo Sports, Huffpost, TechCrunch and Engadget, has content at scale second only to Google and ahead of Facebook, according to Jeff Lucas, Verizon Media’s head of North American sales and global client solutions.
Until recently, advanced digital ad buyers used off-the-shelf sources of data about individuals in order to better target their ads.
Roundel president Kristi Argyilan wants the industry to see her company as more than just Target’s shopper marketing arm. To prove it, Roundel signed a deal with Disney, which it announced this week, to provide the company with data that would help brands plan their inventory buys for linear TV around a more targeted customer base.
Beet.TV interviewed Jason Smith, chief business officer of Location Sciences, a company which runs verification on location data signals.