Videos

Recorded at Advertising Week New York 2019 with Beet. TV.

Verizon Media’s data strategy is built on customer trust. The company, which owns media titles including Yahoo News, Yahoo Sports, Huffpost, TechCrunch and Engadget, has content at scale second only to Google and ahead of Facebook, according to Jeff Lucas, Verizon Media’s head of North American sales and global client solutions.

Until recently, advanced digital ad buyers used off-the-shelf sources of data about individuals in order to better target their ads.

Roundel president Kristi Argyilan wants the industry to see her company as more than just Target’s shopper marketing arm. To prove it, Roundel signed a deal with Disney, which it announced this week, to provide the company with data that would help brands plan their inventory buys for linear TV around a more targeted customer base.

Beet.TV interviewed Jason Smith, chief business officer of Location Sciences, a company which runs verification on location data signals.

From Advertising Week New York 2019, an interview with Scott Simonelli of Veritonic on measuring audio effectiveness, the audio renaissance, and how Veritonic works with brands in the audio space.

In this video interview with Beet.TV, Gaurav Shirole of 605 imagines a future in which the predictions are informed by a body of personal effects research.

“Most advertisers are surprised to find that we actually haven’t had ad opportunities in our games up until very recently,” says Jonathan Stringfield, VP, Global Business Marketing, Measurement, and Insights at Activision Blizzard Media, in this video interview with Beet.TV.