Recorded on-site in Tokyo at Advertising Week Asia 2018, I spoke with Jose Kantola and Matti Junila of Smartly about automating creativity, vertical video, and what 2018 holds in the world of Facebook marketing.
Tag: #AWAsia2018
The Coca-Cola Secret: Blending Global and Local Positioning
Khalil Younes, Coca-Cola’s EVP of Marketing in Japan, took the stage at AWAsia to discuss the secret behind the brands strong performance in the country.
Come Together: Hakuhdo and Dentsu
On Monday, 15 May, Yoshihiko Kasamatsu moderated a monumental discussion between Toshihiro Yamamoto of Dentsu and Masayuki Mizushima of Hakuhodo. This was the first time these companies have spoken together in a public setting.
Building Brands In A Connected World
At the heart of Unilever’s Marketing strategy, there are 3 pillars to crafting brands for life according to Luis Di Como, EVP of Global Media at Unilever.
The Trust Barometer
2018 will be known as the year for the battle of truth.
Computers are Useless, They Only Give You Answers
David ‘Shingy’ Shing’s unique ability has led to an enviable career that sees him travelling the globe to predict what’s next.
Meet the Momillennials
There is no one mom. Those were the words that Dick van Motman, Gobal President of Dentsu Brand Agencies used in his introduction of Advertising Week speaker, Merlee Jayme.
Marketing to Unlock Rising Expectations
Our needs as consumers have not changed but our expectations for the brands that serve us have changed dramatically.
Copied by China to Created in China: Unique Habits Driving China’s Startup Boom
Having built a unique reputation for unashamed copying, the Chinese are shifting gears to produce unique innovations that shake the global stereotype handed to a nation more inclined to copy than create.
Moving From Globalisation to Globality
Is being a global brand in today’s world a blessing or a curse? This was a very compelling question that was asked within the presentation Jessica Davey, Chief Marketing Officer, McCann Worldgroup Asia Pacific, gave to the audience at AWAsia2018.