Today, we accept that modern brands invest significant time and resources to create their identity and to connect with their audiences through marketing messages. Digital media is a key component to these efforts, but did you know nearly 1 in 10 digital ad impressions are surrounded by unsuitable or inappropriate content?
Tag: #AWLATAM2020
How to Take a Culture-First Approach for Successful Digital Brand Advertising
The internet has created a limitless marketplace for connections and conversations — and identifiers such as nationality, age, gender and more, once utilized to access ‘multicultural segments’, are becoming increasingly blurred.