Tag: #AWNewYork2016

In discussion with Christopher Vollmer, Partner at Strategy&, several marketers and media developers tried to solve this Marketer’s Dilemma – What can really be done to catch up to new forms of audience media consumption?

Ralph Rijks, the senior vice president of marketing at Heineken discussed their latest campaign they have aimed at Americans, Wednesday.

Mike Bloxham, Tony Mugavero, John Soloman, Aaron Luber and Angel Mendoza all know the power of virtual reality first hand. As leaders in their industry, they work to map the unknown territory of VR by improving its content, platforms and devices.

Speaking on a panel at Advertising Week’s ADARA Stage at Time’s Center, Adam Kleinberg, CEO of Traction, said the definition of “creative” has changed. “I don’t know if I even consider banner ads creative anymore. The truly big creative ideas are the things that differentiate brands and make them go beyond monetary gains,” Kleinberg said.

“At the end of the day, we all have to check our privilege,” said Director of 1215creative Jenn Duoug, speaking on a panel on “The Cultural Revolution” at B.B. King.

I was only 12 years old on Sunday, January 20th, 2008. My 13-3 Green Bay Packers, led by the grizzled veteran Brett Favre, faced the New York Football Giants in the NFC Championship. The game was electric.

Radio CMOs and Celebrity on-air talent gathered at the Liberty Theatre on Wednesday to talk about the power of radio and to shine a light on why it’s a medium more brands and advertisers should consider.

In order to grab millennials’ attention, brands are using authentic messaging through influencers. Ciroc took the genuine approach to the next level with their “Let’s Get It” campaign.

Today’s social media influencers have accumulated followings by the millions and hold the power to launch, change, or help to establish a brand’s message with proven success.

A number of familiar themes have characterized Advertising Week: the growing ubiquity of programmatic, the transformation of advertising agencies in the digital age, the power of native advertising, and the rise of B2B marketing. But there’s one theme that seems to encompass all of the week’s other motifs, and that theme is data.