We’re back with episode 3 of The Download from Microsoft Advertising. Change is the only constant in marketing and just when marketers thought they understood third-party cookies, those are about to crumble. So what will a post-cookie world look like? We have our vision.
We have a feature with author Tom Cheesewright talking about his appropriately titled book: High Frequency Change. We also check out a product feature around our Digital Marketing Center, and how automation is changing how we manage paid media campaigns across social and search.
We noodle on our segment The Noodle all about Sustainability with our partners and peers. And finally, we look at Autonomy Works and how they are employing people with autism to build a sustainable business model in digital advertising.
Featuring:
- Anna Lungley, Dentsu Aegis
- Sophie Bodin, Lilo.org
- Ellen Wilson, Microsoft
- Tom Cheesewright, Applied Futurist, Consultant and Author
- David Friedman, Autonomy Works
- Karrie Pece, Autonomy Works
- Joe Grigsby, iCrossing