If there was ever an event that can benefit from using an all-digital format to make significant leaps forward, it’s CES. And there is no doubt that the best practices from CES 2021 will shape what the event will look like for years to come.
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A Reflection on the Election Process: A Look Inside ResTech and Why it Matters
Let’s take a look at what we mean when we talk about the connection between elections and research technology (ResTech).
Good Design Saves Lives
The words design and creativity are widely misunderstood. If you were to ask people what they first think of when hearing them, they might say painting or drawing.
The Breakdown of Point Solutions in a Platform-Based World
The era of the standalone data management platform (DMP)—along with tech point solutions in general—is rapidly coming to an end. For a lot of brands that are hugely invested in their current tech stacks, this represents an unpleasant reality.
The Science Behind A Great Meme
First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood.
How Brands Can Save the Holidays
The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.
Structuring Innovation To Navigate Uncertainty
The ability to quickly adapt has become a survival skill for digital advertising businesses, which have entered the most condensed innovation cycle ever.
Data-Informed Creative is the Tree-Topper This Christmas Season
While analytical tools to understand and fine-tune creative performance are becoming more readily available, many brands are slow to adopt them, often casting them aside as simply more tools, more tech, and yet another platform to learn.
Peace Out 2020, What’s Next for CTV in 2021
While almost every corner of digital advertising has experienced change this year, CTV has certainly seen a notable uptick in investment, driven by consumer trends: 80 percent of U.S. households now stream video to a connected device.
4 Ways Publishers Can Use Intent Data to Save Their Events Businesses
Pre-pandemic, the events business was booming for publishers, with some seeing double-digit growth in sponsorships and attendance in recent years. The biggest problem for some was an overcrowded calendar. Now, the events space is reeling.