Join Katie and Jes Wolfe, CEO of Rebel Girls, as they talk about empowering girls around the world, extraordinary women, the power of inspiring stories, entrepreneurship and the United Rally.
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Beheading the Hydra: How Data Safety is Key to Stopping Online Fraud
You know pretty much anything named Hydra is not going to be good or benevolent. Starting from the name’s origins in Greek and Roman mythology, the giant water monster had nine heads, one of which was immortal.
Consumer Discovery in the Private Web: Why Collaboration is Key in a Cookie-less World
In following the footsteps of Firefox and Safari, web browser giant Google Chrome’s decision to ban third-party cookies by 2022, has sent the industry in a state of panic
Better Connected
As demand for health services increases and pressure on budgets intensifies, realising the value of those breakthrough innovations requires a new approach in health communications.
The Marketers Vaccine In the Post-Pandemic World
As the economy slowly reopens, this makes the role of marketers more important than ever. Agencies and brands alike will need to be bolder than ever and constantly challenging the old way of thinking because it no longer applies in the world we live in today and won’t be effective in the post-pandemic world.
Podcasts Present: A Safe, Measurable and Scalable Medium for National Advertisers
The explosion of podcast listeners over the past couple of years and the industry rising to pass the $1 billion revenue mark[2], begs the question – why would any major advertiser hesitate to adopt podcast advertising?
Boycotts and Buy-cotts: What Consumer Intelligence Reveals About Their Effectiveness
Every time you scan the headlines these days, it would seem a new brand is under siege due to an alleged gaffe in conduct or communications on behalf of the company or its leaders.
Building a Future of Work That Works for Everyone
We still have a once-in-a-generation opportunity to reset and build a truly flexible future of work that works for everyone. And we must not waste it.
The Best Time to Market Your Mobile App? The Week Between Christmas and New Year’s
Advertisers traditionally “go home for the holidays” and shut down their advertising campaigns right at Christmas. If you are doing this, however, you are missing out on a huge opportunity to reach millions of consumers.
Highlighting the Vital Role of the SSP in Programmatic Efficiency
The programmatic ecosystem is under much-needed scrutiny following the publication of the Programmatic Supply Chain Transparency Study, which mapped the supply chain from end to end.