In today’s media landscape, closed ecosystems are not only thriving—they’re proliferating.
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Brands Behind Closed Doors: Content For a Changed Audience
As the pandemic takes its toll on live sporting events, fans across the country are eagerly anticipating the return of the beautiful game to their screens.
Social Distancing Works Well For Humans But Is A Blunt Tool For Keeping Brands Safe
Online audiences are soaring but Covid-19 keyword-blocking has kept advertisers away from them. Peter Wallace, Managing Director for EMEA at GumGum, outlines how contextual analysis tech can refine the search for safe content.
Customer Communication is Vital, Covid-19 Makes it Even More So
As the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don’t.
The For-Purpose Leader – Givsly For-Purpose Podcast Episode 2
In today’s environment, companies must put purpose at the core of their business. That focus starts with leadership.
Esports Are Under Attack: A Security Guide To Staying Safe
A recent study from Syracuse University estimates that e-sports viewership could exceed physical sports by 2021.
Consumers’ Personal Values Have Changed. Has Your Brand’s Message?
Personal values form the lens through which consumers view the world. They reflect consumers’ priorities, they guide how decisions, and actions. For all these reasons, an understanding of consumers’ values is critical for savvy marketers.
Communicating in Times of Crisis
The global pandemic continues to affect businesses across all sectors – and it’s likely to continue well into 2021 – so it’s vital brands take this time to make the necessary adjustments to meet the future needs of the consumer.
Locl Announces Launch of New Google My Business Optimization Software
Free Trials of the Portland-Based Startup’s GMB Software Helps Businesses Make Important Content Updates and Strengthen Google Maps Presence During COVID-19 Crisis.
Leading With Empathy – Chapter 1 for Managing Through COVID-19
While there is no blueprint drafted for this crisis, as a sales leader, my priority lies in helping our people manage through this uncertain time so they can be helpful to their families while at the same time keeping our business moving forward.