AW360 sat down with Dr. Rebecca Swift, Global Head of Creative Insights for Getty Images, to get a better understanding as to how visuals can help a small business or global brand capture attention among key demographics.
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Great Minds: Frank Abagnale
Mr. Abagnale’s life was depicted on the big screen by Leonardo Di Caprio in the classic film “Catch Me If You Can.” He now travels the world sharing lessons he’s learned whilst working with the FBI.
How Data, Tech, and Teams Are Coming Together – An Interview With Ianina Lucca, SVP, Growth at Depop
Last week, I had the pleasure of speaking to Ianina Lucca, who has recently taken on the SVP, Growth role at peer-to-peer marketplace Depop.
Marketers’ Important Role During the Coronavirus Crisis
Clearly we are in unprecedented and uncertain times. But while we engage in social distancing, it’s more important than ever to stay connected, to take care of each other, to keep a vigilant eye out for anyone in our society who needs help.
A Guide to Native Best Practice In 2020
The Interactive Advertising Bureau (IAB) recently released an updated version of its Native Advertising Handbook. We speak to Australia Technology Lead Jonas Jaanimagi to understand what’s happened with native in the last three years.
Great Minds: Sir Martin Sorrell
Sir Martin Sorrell is Executive Chairman of S4 Capital, which is building a new age, new era, digital advertising and marketing services platform for global, multi-national, regional, local and millennially-driven clients.
Why TikTok Will Dominate COVID-19 and Beyond
With young millennials and Gen Zers looking for a distraction from the ongoing COVID-19 situation, TikTok provides the perfect diversion with lip syncs, creative dance moves, and hilarious clips.
Consumer Love in the Time of Coronavirus
It’s hard to keep a positive mindset amidst the forced self-isolation, the disruption of daily work and personal lives, let alone the inability to plan or envision the future (near- and long-term). Here are five examples of how the novel coronavirus may shift our culture.
Times Of Adversity Are Ultimate Stress Test For Relationship Between People and Brands
If prosperity makes friends, and adversity tries them, then this global pandemic has created an unparalleled stress test for the modern brand/consumer relationship.
AWMoms: Katie Couric
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.