This is the first in a 15-part series showcasing the great campaigns that have looked to motivate measurable change around significant public issues. Created in partnership with the Ad Council, part one places diversity and inclusion under the microscope and was created by R/GA. We personally just like anything featuring John Cena.
Most Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. For example, one in five LGBT people reports feeling there is little or no acceptance of their community. Six in ten Latinos report that discrimination is a major problem and a majority of African Americans report that they are not satisfied with the way they are treated in society.
The reason might be that we’re actually discriminating unintentionally–some call this implicit bias. Implicit bias influences how we treat people and how we interact with each other. More broadly, it can perpetuate disparities by impacting someone’s ability to find a job, secure a loan, rent an apartment or get a fair trial. To end bias, we need to become aware of it. And then we need to do everything within our power to stop it in ourselves, others, and institutions.
The latest iteration of the award-winning Love Has No Labels campaign, “Fans of Love” puts a twist on the kiss cam by turning it into a symbol for unbiased love. As families, friends, and couples of different races, religions, genders, sexualities, ages and abilities appear on the jumbotron, fans cheer for love in all its forms.
“Fans of Love” encourages viewers to celebrate diversity and rethink bias at lovehasnolabels.com.