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Starting a business is never easy. But if you’re ready to fight adversity, roll your sleeves up and get going, you probably need these 7 tools to get you off to a flying start…
MailChimp for Email Marketing
Contrary to popular belief, email marketing still holds its place in the digital marketing space. It’s a great way to send out personalized ads to customers and a great place for announcements on promos, discounts, and sales.
MailChimp is the leading industry tool when it comes to the newsletter. The platform is clean, charming, and easy to use. They offer a free plan which allows you to send 10,000 emails a month to 2,000 subscribers.
ProofHub for Project Management
For both old businesses and startups, it can be difficult to keep track of all the activities you have to accomplish in a single day. Harder still to keep track of what everyone in the team is doing at a given time. This is why a single tool where everyone can see the progress of projects at a glance as well as serve as communication for team members is important.
ProofHub does just that. This project management app helps to streamline workflow for everyone in the organization. It offers a clear interface, easy setup, and a nice balance of simplicity and features.
HubSpot for Marketing, Sales, and Customer Service
HubSpot has built up a reputation of being an innovator when it comes to things like marketing automation and social media campaign management. It has expanded its features to include customer relationship management.
HubSpot is available for free but also offers paid tiers that start at $50 per month per user. It fits the needs of a small to midsize business and can be a key component in helping businesses grow.
Trello for Content Marketing
At first glance, Trello seems like a typical organizational app in a list-making Kanban-style. But ever since its release, Trello very neatly filled in a gap within the digital marketing space – content marketing management.
Trello has three major selling points: it is easy to use, intuitive, and best of all, free. People use it for all sorts of things but it is a very effective marketing tool. The application has a board and you can create lists where you pin tasks in. At a glance, you can quickly see what things need to be done, the progress of each task, and what has been completed.
BuzzStream for Influencer Marketing
BuzzStream was designed to be a tool that makes email outreach easier and a lot more efficient. It has the ability to automate a lot of tasks that involve outreach like researching prospects, finding email addresses, tracking replies, and sending follow-up messages. And this can all be done in one platform.
As a tool for influencer marketing, BuzzStream could not be a more perfect fit. Finding people to reach is far easier on the app than using a spreadsheet, as well as looking for contact information on prospects.
Hootsuite for Social Media Marketing
In this day and age, it’s almost lunacy if a business purposefully excludes social media in its marketing campaign. Startups around the world have built up their business strategy solely around users on various social media platforms. Social media could spell the success or failure of a business.
Hootsuite is a platform specifically designed for social media management. It features a dashboard and supports integration with various social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn. Hootsuite allows you to publish or schedule posts as well as respond to comments and manage platform access for your team.
Google Analytics for Web Analytics
Ecommerce sites need to have a dedicated tool to monitor their web analytics. How else are they going to understand and optimize their web usage if there’s no data? Google Analytics is probably the number one tool for that, according to Arcane Marketing. It’s a free service and will provide all the valuable information you need about your website.
Google Analytics makes use of data visualization so it’s easy to make sense. It also means reporting is far easier with this tool.
With the right tools, setting up your new venture is going to be a breeze. The main point to remember is determining what you have to accomplish and knowing the right tool for the job.