Adelphoi Music Podcast: Sonic Logos Part 2 – Endings

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A podcast about audio branding by Adelphoi Music and Advertising Week.
Hosted by Jamie Masters.

In this episode Jamie focuses on TV ads, and wonders why sonic logos are usually held back till the final few seconds. The answer goes to the heart of what we think sonics are for – but maybe the idea itself needs to be shaken up a bit.

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