It was not so long ago that seeing the latest Tom Cruise or Julia Roberts movie meant waiting in lines 50 yards deep. Those days—along with Mr. Cruise’s blockbusters—are gone.
Why The Super Bowl Is The Ultimate Opportunity for Brand Collaboration
Marquee events like the Super Bowl are rare times when people actively look forward to commercials. But with the cost of a spot reaching $5 million, advertisers have been thinking differently about how they can still participate.
Upon Further Review, Costly Super Bowl Ads Don’t Drive Sales or Brand Lift
If a brand is looking to make a splash, there’s no better way than running an ad during the Super Bowl, which this year will cost $5 million for 30 seconds of air time.
The Moment That Marketers Live For
When 7-year-old Joseph Perez asked Tom Brady at Super Bowl LI Opening Night, “who is your hero?” he probably wasn’t expecting the veteran quarterback to tear up in response. But in one of those moments that’s just too good to be scripted, that’s what happened.
Success Without a Plan: The Super Bowl Halftime Show Paradox
The Super Bowl halftime show holds a strangely unique and enviable place in culture, one that no other annual event can really emulate. It blends so many different entertainment elements to create a moment in time that taps into a huge global audience across all forms of media…
Super Bowl 51: A New Hope
Predictions, it turns out, are a dangerous thing when it comes to guessing what might happen when America thrusts itself into the star spangled spotlight of the worlds eyes and ears.
Pre-Inauguration Anxiety By the Numbers – How President Trump is Affecting Consumer Sentiment
A dramatic political transition is mesmerizing the nation. It’s not so much that things are changing, it’s that the change was entirely unexpected — and when it comes to uncertainty, Trump is the gift that keeps on giving.
The Importance of the Super Bowl’s Digital Marketing Sidecar
Maximizing the digital footprint of Super Bowl advertising campaigns extends much further than simply posting television ads to YouTube.
How Brands Can Build Meaningful Experiences in the Age of Information Overload
We now spend 10 hours a day looking at a screen. That’s nearly half of our lives spent living in a virtual world. The iPhone was released just 10 years ago. Our existence has been radically transformed in a relatively short space of time.
Why Brands Should Own Their Influencer Relationships
No brand can get by without a little help from their friends. Today, a brand might be “friends” with any number of people – big name celebrities, social media stars, athletes and entrepreneurs, or less “famous” individuals that also effect culture in big ways