Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Zepeda, Chief Marketing Officer at Hyundai; Pete Kim, CEO at Mightyhive; and Amy Worcester Lanzi, Commerce Practice lead at Publicis Groupe to help you be ready for what’s next.
While the nation battles COVID-19, and vaccination rollouts seemingly remain disjointed and chaotic, it is likely that more eyes than ever will be watching the Super Bowl from their homes this year.
Benny talks to Suki Thompson Founder and CEO, Let’s Reset about the juxtaposition of business and art, of creativity and data, of commercial performance and poetry that has become such an important part of his life.
Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Thomas-Moore, VP, Media, Digital Marketing and Product/Menu Development at Domino’s; JiYoung Kim, Chief Digital Officer at Carat; and Andrés Ordóñez, Chief Creative Office at FCB Chicago to help you be ready for what’s next.
Amanda Follit knows the effect of hearing the wrong words at the wrong time: “Many moons ago, I was put off anything to do with computers by just one teacher, and that changed the path I took for a while,” she recalls.
The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a better, inclusive industry for all.
In this first episode of the series, Paul Pomroy, CEO of McDonald’s UK and Ireland gives a fascinating exploration of how his childhood impacted his adulthood both personally and professionally.
First, it was the cookie. Then the IDFA. Both Google and Apple are, in their typically outsized manner, accelerating industry trends.
In this episode Jamie focuses on TV ads, and wonders why sonic logos are usually held back till the final few seconds. The answer goes to the heart of what we think sonics are for – but maybe the idea itself needs to be shaken up a bit.
In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.