In Honor of the Romantic Holiday, Leading Adult Platform Will Host Popup Shop Selling Specially Branded Gifts in New York City and Allow People to Send Personalized Messages to Loved Ones from Pornstars.
FTC Acts to Stop Deceptive Ad Sales to Small Businesses
Two Oregon-based media production companies and their owner have agreed to settle Federal Trade Commission charges that they deceptively pitched “exclusive” advertising placements to small businesses and misled them about when the ads would be printed and distributed.
B2B Companies Face Purpose Paradox
B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives.
Channel Bakers, an Agency Focused on Amazon Advertising, Expands in Orange County
Global advertising and marketing agency Channel Bakers has expanded its headquarters to 14,552 square feet to accommodate the growth of its account service, marketing, and creative services teams in the East Hills office park in Anaheim Hills, announced Joshua Kreitzer, founder, and CEO.
Undress to Impress: Build Trust, Not Smoke Screens
Being impressive takes a lot of effort, and it may well come at the expense of providing true, tangible, measurable value. Clients want and need, their service providers to focus on quality outputs, not meeting cosmetics.
Uncommon Thinking: Gwyneth Paltrow, CEO, Goop
Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more.
The Sonic Truth: How Vox Created Its Podcast Business
Evan Lang, VP of Revenue and Partnerships in Audio at Vox Media was approached internally and asked how they could turn podcasting into a real business at the company.
Operators of Comparison Shopping Website Agree to Settle FTC Charges Alleging Deceptive Rankings of Financial Products and Fake Reviews
The operators of a website that compares student loans and other financial products have agreed to settle Federal Trade Commission allegations that they misled consumers to believe their website provided objective product information, when in fact they offered higher rankings and ratings to companies that paid for placement.
ZAZ10TS Brings Art and Nature to Times Square
ZAZ Corner will feature different artists and motifs on a monthly basis. ZAZ10TS kicks off the program in February with new media digital work based on a stylistic “nature” theme curated by Lightbox.
Getting Out of London
For a long time, many people in “Adland” have seen London as the only real location option in the UK for building a meaningful career. Yet if you were offered the ideal role, perks, benefits, better work-life balance and career progression, surely, you’d consider it even if it was outside of London?