Uncommon Thinking: Gwyneth Paltrow, CEO, Goop

Share this post

Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more. It’s spawned a content site, multiple stores, a magazine, a podcast, cookbooks—and now a slick six-episode series, “The Goop Lab,” for Netflix. How she built the brand that is both loved and has received heavy criticism was explained, from the stage.

Listen to the full podcast here

Subscribe on iTunes / Google Play

For more content like this, be sure to check out AWLearn, Advertising Week’s year-round, video-on-demand continuing education program, which combines the best moments and the brightest minds from the global stages of Advertising Week.


Share this post