In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.
Tag: Uncommon Thinking
With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.
Given such a large proportion of Facebook’s advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most.
Jason Xenopoulos, VMLY&R’s North America Chief Creative Officer and New York CEO explored why culture has become our new media, and how brands can harness the power to spread like memes within it.
Ben and Jerry’s calls itself an aspiring social justice company. Matthew McCarthy will explain what that means, and how the company has evolved from philanthropy and community involvement to business activism.
For fifteen years, over two generations of tennis, Williams has been a spectacular and constant winning machine. She is also staking a claim as a top entrepreneur and businesswoman.
If you’re not the customer, you’re the product. How our digital data has become the commodity by which some of the world’s largest companies have made their fortunes was the subject of ‘The Great Hack’ documentary on Netflix.
Noah took us behind the curtain to discuss the creative process behind The Daily Show, and how he’s engaged a generation of young viewers through humor and political commentary.
Fernando Machado, is at the helm of Burger King’s global marketing efforts, and shared his ideas on creating campaigns that stick from the stage.
Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more.