Uncommon Thinking: The Responsibility Of Marketers

You’re invited to AW2020, Advertising Week’s digital event, September 29-October 8 to help work through solutions to some of the advertising and marketing industry’s biggest problems. From climbing unemployment to racial inequality and an unclear future, now is the time, more than ever, to think and work together. Register to learn more.

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Uncommon Thinking returns with a series of interviews between leading marketing, business and advertising minds from the most recent edition of Advertising Week. 

Facebook’s response to Covid-19 for small businesses was nothing short of amazing. Given such a large proportion of its advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most. How it did it, coming up. Now, over to Kimberlee Wells, CEO at TBWA Melbourne & Adelaide to introduce Mark D’Arcy, Facebook’s VP Global Business Marketing and Chief Creative Officer.

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For more content like this, be sure to check out AWLearn, Advertising Week’s year-round, video-on-demand continuing education program, which combines the best moments and the brightest minds from the global stages of Advertising Week.

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