You’re invited to AW2020, Advertising Week’s digital event, September 29-October 8 to help work through solutions to some of the advertising and marketing industry’s biggest problems. From climbing unemployment to racial inequality and an unclear future, now is the time, more than ever, to think and work together. Register to learn more.
- The World’s Best Known Marketer, Seth Godin, Challenges Us - August 5, 2020
- Speculative Fiction: Computer Vision Behavioral Analytics Comes In-Store - August 5, 2020
- Perspectives: Gabby Reece, Author, Athlete, Spokeswoman, Mom - August 4, 2020
Burger King are known for producing brazen campaigns, regularly throw themselves into the ring with arch rival, McDonald’s. ‘McWhopper’, in 2015 was as an open letter in the New York Times proposing a truce, and suggesting the fast-food giants join forces to create the McWhopper – a combination of the Whopper and the Big MacEqually eye-catching was ‘Google hack’ – a 15-second TV ad that triggered any Google Home device within earshot to immediately tell its owner all about the Whopper burger. Fernando Machado, is at the helm of its global marketing efforts, and shared his ideas on creating campaigns that stick from the stage.
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For more content like this, be sure to check out AWLearn, Advertising Week’s year-round, video-on-demand continuing education program, which combines the best moments and the brightest minds from the global stages of Advertising Week.