Uncommon Thinking: Fernando Machado, CMO, Burger King

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Burger King are known for producing brazen campaigns, regularly throw themselves into the ring with arch rival, McDonald’s. ‘McWhopper’, in 2015 was as an open letter in the New York Times proposing a truce, and suggesting the fast-food giants join forces to create the McWhopper – a combination of the Whopper and the Big MacEqually eye-catching was ‘Google hack’ – a 15-second TV ad that triggered any Google Home device within earshot to immediately tell its owner all about the Whopper burger. Fernando Machado, is at the helm of its global marketing efforts, and shared his ideas on creating campaigns that stick from the stage.

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